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Marmite

A Marmite ad to shock and amuse. Marmite is a savoury spread – you either love it or hate it…

Advert

A mother who loves Marmite spread; a baby who hates it.

Somewhere in middle England. A nursing mother eats a snack of toast and Marmite, a savoury spread beloved of the British. You either like it or loathe it. This ad – part of a wider ‘love it or hate it’ campaign – shows how the mother and baby react very differently to the taste.